Cookie Policy

1. What are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit websites. They are widely used to make websites work more efficiently, improve speed, remember user preferences, and provide analytical information to the site owners.

At ACE Financial Services, we use cookies to streamline credit application processing, remember your inputs on calculators, and analyze user traffic patterns.

2. Types of Cookies We Use

We categorize our cookies into three main types depending on their purpose:

• Essential / Technical Cookies: These cookies are critical for basic site navigation, form submission, and verification states. For example, they record consent preferences and ensure that forms (Home CTA, Contact, and Credit Cards) function securely without losing data across steps.
• Preference Cookies: These remember details you enter, such as inputs on our EMI Calculator presets, saving you from re-keying calculations when navigating back to the page.
• Analytics & Performance Cookies: We use lightweight analytics tools to collect aggregated data about how visitors interact with our site (e.g., page views, loan preset selections, average time on site). This helps us improve website layout and resolve loading speed issues. This data is strictly anonymous.

3. Third-Party & Bank Partner Cookies

When you click out to finalize credit applications or proceed to Video KYC verification on our partner bank portals, those banking sites may place their own cookies to trace application referrals or handle secure session logins. We do not manage nor access these partner cookies, which operate under the respective banks' policy frameworks.

4. Managing & Deleting Cookies

You can block, disable, or delete cookies at any time through your browser settings:

• For Google Chrome: Settings → Privacy & Security → Cookies and other site data.
• For Apple Safari: Preferences → Privacy → Manage Website Data.
• For Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data.

Please note that blocking essential cookies may prevent interactive features, such as our EMI calculator presets or instant form submissions, from functioning correctly.